{"id":6992,"date":"2026-05-26T09:13:08","date_gmt":"2026-05-26T14:13:08","guid":{"rendered":"https:\/\/innovacion.concytec.gob.pe\/2026\/?post_type=casos_de_exito&#038;p=6992"},"modified":"2026-05-26T11:22:59","modified_gmt":"2026-05-26T16:22:59","slug":"decatecaproptech-inmobiliaria","status":"publish","type":"casos_de_exito","link":"https:\/\/innovacion.concytec.gob.pe\/2026\/casos_de_exito\/decatecaproptech-inmobiliaria\/","title":{"rendered":"<span style=\"color: #B9C32F; font-size: 18px;\">Decateca<\/span><br\/><br\/>Proptech Inmobiliaria"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6992\" class=\"elementor elementor-6992\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"casos_de_exito\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f88d12 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"2f88d12\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a3de14 elementor-widget elementor-widget-shortcode\" data-id=\"3a3de14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3495\" class=\"elementor elementor-3495\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"elementor-hf\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d6098d9 elementor-section-stretched elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"d6098d9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-0e4a54b\" data-id=\"0e4a54b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26b5eff elementor-invisible elementor-widget elementor-widget-image\" data-id=\"26b5eff\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"454\" height=\"135\" src=\"https:\/\/innovacion.concytec.gob.pe\/2026\/wp-content\/uploads\/2025\/04\/logo-innovacion2026.png\" class=\"attachment-large size-large wp-image-5283\" alt=\"\" srcset=\"https:\/\/innovacion.concytec.gob.pe\/2026\/wp-content\/uploads\/2025\/04\/logo-innovacion2026.png 454w, https:\/\/innovacion.concytec.gob.pe\/2026\/wp-content\/uploads\/2025\/04\/logo-innovacion2026-300x89.png 300w\" sizes=\"(max-width: 454px) 100vw, 454px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-7981d6a\" data-id=\"7981d6a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-81fd79b elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"81fd79b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"55\" height=\"160\" src=\"https:\/\/innovacion.concytec.gob.pe\/2026\/wp-content\/uploads\/2025\/04\/slash-1-1.png\" class=\"attachment-large size-large wp-image-701\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-b393aa9\" data-id=\"b393aa9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c269e5e elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"c269e5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">CASOS DE \u00c9XITO<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-9f51f3d\" data-id=\"9f51f3d\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2afa0ce elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"2afa0ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"55\" height=\"160\" src=\"https:\/\/innovacion.concytec.gob.pe\/2026\/wp-content\/uploads\/2025\/04\/slash-1-1.png\" class=\"attachment-large size-large wp-image-701\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-3d776f1\" data-id=\"3d776f1\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ad8c9a e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"7ad8c9a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-86b990e e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"86b990e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-617a4fd elementor-widget elementor-widget-text-editor\" data-id=\"617a4fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Decateca es una startup proptech peruana que transforma la manera de comprar y vender inmuebles. Acompa\u00f1a de forma 100% digital a compradores y vendedores en todas las etapas del proceso \u2014desde la b\u00fasqueda hasta la firma notarial\u2014 reduciendo el estr\u00e9s, aumentando la seguridad y centralizando la gesti\u00f3n en un solo sistema.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Opera con dos modelos: B2C (Programa de Acompa\u00f1amiento, con asesor\u00eda personalizada durante 2 a 3 meses, reportes filtrados por indicadores como precio, ubicaci\u00f3n y PER, y gesti\u00f3n de toda la cadena desde banco hasta entrega de llaves) y B2B (CRM integral con m\u00f3dulo hipotecario, gesti\u00f3n de documentos legales y liberaci\u00f3n de 30 a 60 horas mensuales por asesor).<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Sus m\u00e9tricas en 2025 son s\u00f3lidas: facturaci\u00f3n de S\/ 378,106 (margen neto ~30%), m\u00e1s de 250 clientes en programas de acompa\u00f1amiento, crecimiento de leads de +250% (155 a 572\/mes) y +400K seguidores en redes. El ingreso promedio por cliente asciende a S\/ 10,000 con un ratio LTV\/CPA de 9.78x.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reconocimientos: una de las 100 mejores startups de Per\u00fa seg\u00fan Forbes 2025, ganadores de Startup Per\u00fa 10G, y asociados de CAPECO y la C\u00e1mara Inmobiliaria Peruana.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d65f8c9 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"d65f8c9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d62bfc6 ha-image-grid--even elementor-widget elementor-widget-ha-image-grid happy-addon ha-image-grid\" data-id=\"d62bfc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;even&quot;,&quot;enable_popup&quot;:&quot;yes&quot;}\" data-widget_type=\"ha-image-grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"ha-image-grid__wrap hajs-isotope ha-lightbox--has\">\n\t\t\t\t\t\t\t\n\t\t\t\t<a href=\"#\" data-mfp-src=\"https:\/\/innovacion.concytec.gob.pe\/2026\/wp-content\/uploads\/2026\/05\/DECATECA-Headshots-WEB-138-1024x683.jpg\" class=\"ha-image-grid__item ha-js-lightbox __fltr-1\">\n\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/innovacion.concytec.gob.pe\/2026\/wp-content\/uploads\/2026\/05\/DECATECA-Headshots-WEB-138-768x512.jpg\" class=\"elementor-animation-grow\" alt=\"\" srcset=\"https:\/\/innovacion.concytec.gob.pe\/2026\/wp-content\/uploads\/2026\/05\/DECATECA-Headshots-WEB-138-768x512.jpg 768w, https:\/\/innovacion.concytec.gob.pe\/2026\/wp-content\/uploads\/2026\/05\/DECATECA-Headshots-WEB-138-300x200.jpg 300w, https:\/\/innovacion.concytec.gob.pe\/2026\/wp-content\/uploads\/2026\/05\/DECATECA-Headshots-WEB-138-1024x683.jpg 1024w, https:\/\/innovacion.concytec.gob.pe\/2026\/wp-content\/uploads\/2026\/05\/DECATECA-Headshots-WEB-138-1536x1024.jpg 1536w, https:\/\/innovacion.concytec.gob.pe\/2026\/wp-content\/uploads\/2026\/05\/DECATECA-Headshots-WEB-138.jpg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t<a href=\"#\" data-mfp-src=\"https:\/\/innovacion.concytec.gob.pe\/2026\/wp-content\/uploads\/2026\/05\/DECATECA-Headshots-WEB-130-1024x683.jpg\" class=\"ha-image-grid__item ha-js-lightbox __fltr-1\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/innovacion.concytec.gob.pe\/2026\/wp-content\/uploads\/2026\/05\/DECATECA-Headshots-WEB-130-768x512.jpg\" class=\"elementor-animation-grow\" alt=\"\" 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\/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","categoria_casos":[32],"class_list":["post-6992","casos_de_exito","type-casos_de_exito","status-publish","hentry","categoria_casos-lima"],"acf":[],"_links":{"self":[{"href":"https:\/\/innovacion.concytec.gob.pe\/2026\/wp-json\/wp\/v2\/casos_de_exito\/6992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/innovacion.concytec.gob.pe\/2026\/wp-json\/wp\/v2\/casos_de_exito"}],"about":[{"href":"https:\/\/innovacion.concytec.gob.pe\/2026\/wp-json\/wp\/v2\/types\/casos_de_exito"}],"version-history":[{"count":4,"href":"https:\/\/innovacion.concytec.gob.pe\/2026\/wp-json\/wp\/v2\/casos_de_exito\/6992\/revisions"}],"predecessor-version":[{"id":7017,"href":"https:\/\/innovacion.concytec.gob.pe\/2026\/wp-json\/wp\/v2\/casos_de_exito\/6992\/revisions\/7017"}],"wp:attachment":[{"href":"https:\/\/innovacion.concytec.gob.pe\/2026\/wp-json\/wp\/v2\/media?parent=6992"}],"wp:term":[{"taxonomy":"categoria_casos","embeddable":true,"href":"https:\/\/innovacion.concytec.gob.pe\/2026\/wp-json\/wp\/v2\/categoria_casos?post=6992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}